Monday, January 23, 2012

STOP THE PRESSES!!!

People, I have found nirvana! Breakfast nirvana at least. I stopped by our local indie health food store today and they'd rearranged their freezer section. So I had a peek and right there they had some new frozen products from Sheltons a local company known for good quality (though not pastured) poultry. Without much hope, I turned picked up the turkey breakfast sausage and read the stats... HOLY COW 170mg of sodium??? And no sugars, fillers or other junk in the ingredients? This is too good to be true... normal sausages run 300-350 for a single sausage patty and often have added sugars on top of it. But nope, this is the good stuff, turkey, turkey fat, water, sea salt & spices.

You see, once you start looking around at anything that's processed in any way, you're going to find salt & sugar. Usually together. Some smaller companies are catching on, they realize that people want processed foods with less junk in them. But invariably if they take out the sugar they add in more salt. Or if they take out some of the salt, they add sugar that never needed to be there in the first place. It's like they feel compelled to "amp up" the food for fear no one will eat it unless it fits with hyperprocessed tastes. When in reality, I think there is a genuine demand for honest food. Not oversweet, not oversalted, just plain honest food.

Anyway, cheers to Shelton's... they get it.

And now I have another breakfast option! :-)

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